럭셔리의 미래, 새로운 기술·달라진 소비자를 만나다
The future of luxury, Meet new technologies and consumers

Luxury industry is an attractive business loved by consumers even during the pandemic crisis. However, in order to tide over the crisis wisely, it also needs flexible response against the changed consumer sentiment and market environment brought about by the corona virus outbreak.
‘Dong-A Luxury Forum 2020,’ a forum for the luxury industry hosted by Dong-A Ilbo, sheds light on the changes in the luxury product and service industry faced by a historic turning point and presents news business models and marketing strategies. The forum has prepared cases of retail platforms and influencer marketing that provide new alternatives by breaking and challenging the existing rules of the traditional luxury industry.
The forum will deliver valuable insights to those who are seeking new future for the luxury industry and taking on challenges of the so-called ‘Untact’(contactless) era.